
GGN PRACTITIONER • SOUTH AFRICA
Speaker • Purpose and Resilience Coach • HR Consultant • Author • Grief Facilitator • Founder
Anda Grobbelaar is a South African speaker, purpose and resilience facilitator, HR consultant, author and entrepreneur whose work sits at the intersection of grief, adversity, resilience, purpose and meaningful contribution. Her purpose is captured in a simple but powerful statement: “I help people transform their grief into a purpose so that they can live a fulfilled life with gratitude.”
At the heart of Anda's story is the loss of her daughter, Anelda, lovingly known as Biebie, who was stillborn in 2001. Rather than trying to forget Biebie, Anda chose to carry her story forward, turning love and loss into a commitment to help others navigate grief, identity change and life transition. Her book, Biebie's Story, documents part of this journey, and her writing is part of a broader mission to ensure that stories of stillbirth, child loss and grief are not hidden or forgotten.
Anda believes that grief is not limited to bereavement. People grieve relationships, identities, careers, dreams, health, children leaving home and versions of themselves that no longer exist. Her flagship From Grief to Gratitude™ Mastermind is designed particularly for women navigating child loss, empty nest syndrome, identity change or the loss of a sense of direction. Its philosophy: you don't have to leave your loved one behind to move forward. Her community, Held in Love, Healing in Time, creates space for women, particularly women 40+, who may be asking “Who am I now?”
Alongside her individual work, Anda brings decades of practical experience in human resources, employee relations, leadership and organisational culture. She is particularly interested in what she describes as “high-functioning grief”: people who continue performing, meeting deadlines and appearing productive while internally carrying significant emotional pressure. Her message to organisations is simple: people cannot always separate what happens in their lives from what happens at work.
As a speaker, Anda combines personal storytelling with practical tools. Her topics include Grief to Gratitude, From Pain to Purpose, High-Functioning Grief, Resilience in Times of Change, and Who Am I Now?
Three values sit at the centre of her philosophy: Purpose, Empowerment and Authenticity. At the heart of everything she does is one belief: your story does not end with what happened to you.